Cheshire's Piccolino Italian dining group 25th anniversary

If you’re a fan of Italian food in Cheshire, you are likely to have eaten at a Piccolino – launched in Knutsford 25 years ago.

The iconic dining brand now welcomes more than 1.2 million guests every year to its 21 eateries across the country, with new restaurants in Henley-on-Thames and Marlow opening in this silver anniversary year. But Cheshire remains at the heart of the business.

There are eight Piccolinos across Bramhall, Chester, Didsbury, Hale, Knutsford, Stockton Heath, Wilmslow and Manchester city centre, and while the team behind the restaurants are justifiably proud of the food and drink, they feel the friendly, family atmosphere – where diners are known by name – is pivotal to the brand’s success.

Head of operations Francesco Fiore has been part of the Piccolino family for 15 years after joining the Bramhall restaurant as a junior manager.

He says: ‘The essence of Piccolino has never changed. We have always been the hub of every community, and the place where people like to gather to celebrate. Our guests become our friends. This is what makes the brand so special.

‘The 25th anniversary is an opportunity for us to celebrate the memories and the special moments, and it’s a chance for our long-standing team members to look back too.

The group’s Loyalty scheme Club IR launched in January already has more than 100,000 members who can access personalised rewards, hospitality benefits and out-of-restaurant experiences such as clay pigeon shooting and vineyard tours. There are plans for Club IR Business, which will be an invitation-only tier for business owners.

For more information about the 25th anniversary menu or to book a table visit piccolinorestaurants.com

See full article at; https://www.knutsfordguardian.co.uk/news/24705515.cheshires-piccolino-italian-dining-group-25th-anniversary/